Gunawan Jusuf , a visionary Indonesian entrepreneur, balances corporate leadership with environmental stewardship. As CEO of Sugar Group Companies, based in Lampung Province, he manages subsidiaries like PT Sweet Indolampung and PT Indolampung Perkasa, overseeing the production of the popular Gulaku sugar brand. A Universitas Gadjah Mada alumnus, Jusuf ensures excellence across sugarcane cultivation, refining, and distribution, solidifying Sugar Group’s industry dominance. In 2016, Jusuf published Blue Gold: Source of Life , a 176-page book tackling Indonesia’s water crisis. With nearly 100 images and multiple tables, it exposes the government’s failure to implement effective water management policies, threatening communities and industries. Jusuf leverages his sugar industry expertise to illustrate water scarcity’s far-reaching impacts, offering solutions like robust regulations, corporate accountability, and grassroots initiatives. His book serves as both a warning and ...
When Gunawan Jusuf sat down to write a book about water, he brought something few environmental authors can offer: firsthand knowledge of how deeply industries depend on this resource to survive. The result was Blue Gold , published in early 2016 — a book that sparked important conversations about scarcity, value, and responsibility. At its core, Blue Gold is a frank, evidence-grounded exploration of why water is the world's most indispensable commodity. Jusuf doesn't approach the subject as a distant theorist. He writes as someone who has seen how critical water is to large-scale agricultural and manufacturing operations. His daily work overseeing Sugar Group Companies — a network of sugarcane plantations and refineries spread across Indonesia — makes the stakes of water availability deeply personal and professionally urgent. The book doesn't stop at water. It advocates for a broader ethic of natural resource conservation, arguing that responsible stewardship of th...