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Gunawan Jusuf: Championing Water Sustainability Through Business Leadership


The Rise of Gunawan Jusuf

Gunawan Jusuf is a prominent Indonesian businessman and environmental advocate. As the CEO of Sugar Group Companies, he leads a conglomerate that produces the nation’s leading sugar brand, Gulaku. A Universitas Gadjah Mada graduate, Jusuf has also made significant contributions to environmental discourse through his 2016 book, Blue Gold, which addresses Indonesia’s water crisis.

Sugar Group Companies: A National Leader

Based in Lampung Province, Sugar Group Companies is a cornerstone of Indonesia’s sugar industry. Under Gunawan Jusuf’s leadership, the conglomerate manages over ten subsidiaries, including PT Sweet Indolampung and PT Gula Putih Mataram. These businesses handle sugarcane cultivation, refining, and distribution, producing the popular Gulaku brand. Jusuf’s expertise ensures quality and efficiency across the board.

Blue Gold: Exposing a National Crisis

Published in 2016, Blue Gold:Source of Life is Gunawan Jusuf’s response to Indonesia’s escalating water scarcity. The 176-page book, enriched with nearly 100 images and multiple tables, highlights the government’s failure to manage water resources effectively. Jusuf draws on his sugarcane industry experience to illustrate the broader implications of water scarcity, urging immediate action.

A Roadmap for Sustainability

In Blue Gold, Gunawan Jusuf offers practical solutions for Indonesia’s water crisis. He calls for stronger government regulations, community initiatives, and corporate accountability. By combining his industry observations with broader research, Jusuf provides a clear path for sustainable water management. His book serves as both a warning and a guide for preserving this vital resource.

Gunawan Jusuf’s Broader Impact

Gunawan Jusuf’s leadership extends beyond the sugar industry. His work with Sugar Group Companies showcases his business expertise, while Blue Gold highlights his commitment to environmental stewardship. By addressing water scarcity, Jusuf inspires others to prioritize sustainability, positioning him as a leader in both commerce and conservation.

Gunawan Jusuf’s Blue Gold is a vital contribution to Indonesia’s environmental discourse. As the CEO of Sugar Group Companies, he balances corporate success with a commitment to addressing critical issues. His book encourages stakeholders to act swiftly, ensuring a sustainable future for Indonesia’s water resources.


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