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Gunawan Jusuf’s Blue Gold: A Roadmap for Indonesia’s Water Future


Gunawan Jusuf, a visionary Indonesian entrepreneur, balances corporate leadership with environmental stewardship. As CEO of Sugar Group Companies, based in Lampung Province, he manages subsidiaries like PT Sweet Indolampung and PT Indolampung Perkasa, overseeing the production of the popular Gulaku sugar brand. A Universitas Gadjah Mada alumnus, Jusuf ensures excellence across sugarcane cultivation, refining, and distribution, solidifying Sugar Group’s industry dominance.

In 2016, Jusuf published Blue Gold: Source of Life, a 176-page book tackling Indonesia’s water crisis. With nearly 100 images and multiple tables, it exposes the government’s failure to implement effective water management policies, threatening communities and industries. Jusuf leverages his sugar industry expertise to illustrate water scarcity’s far-reaching impacts, offering solutions like robust regulations, corporate accountability, and grassroots initiatives. His book serves as both a warning and a guide, urging swift action to preserve this vital resource.

Jusuf’s Blue Gold has sparked vital conversations, positioning him as a thought leader in sustainability. His work inspires businesses and policymakers to act, ensuring a lasting impact on Indonesia’s environmental landscape.

 

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